If We Were Selling to Orthodontists…

We had another interesting thought experiment today. We imagined that we wanted to go into business selling a product (tangible good) to orthodontists and thought about what that would be. It was toug...

A Radiographic Rationale for Orthodontists

Marc Bernard Ackerman, DMD, MBA All you need in this life is ignorance and confidence, and then success is sure. Mark Twain I was reading the most recent Ethics in Orthodontics article in the American...

The New, New Standard of Care

“FLIR THERMAL IMAGING CAMERAS ALLOW MACHINES TO READ HUMAN EMOTIONS.” According to this article on Flirmedial.com, heat sensitive cameras and the associated computer software have been suc...

STOP BUYING SH*T YOU DON’T NEED – Part II

Great points in the latest AAO Tech BLog. However, I would caution orthodontic residents, young orthodontists and those starting out in practice against taking this article as “proof” that CBCT an...