Normalization of Expectations for Marketing and Referrals

By Angela Weber and Ben Burris Almost all orthodontists think they have an 80-90 percent conversion rate. And for some that may be true depending on how you measure it and at what point in the game me...

Your Focus Determines Your Results

I love Facebook groups. I’m a member of several – one of them is focused on investment ideas/questions for medical professionals of all types. It’s fascinating reading… the schemes and plans a...

Anterior Implants Suck

I had a very interesting conversation with a dental school classmate today. He’s one of the smartest people I know and given his class rank in dental school, he could have done any specialty he want...

Orthodontists ARE Dentists!

I just don’t understand our collective obsession and unwillingness to changes when it comes to a couple things: Why do people have to see a dentist every 6 months and why won’t orthodontists start...

Key Stressors in the Orthodontic Office

It shouldn’t be but practicing orthodontics and running an orthodontic business is generally considered  very stressful by orthodontists. Conceiving, implementing and getting Smiley Face running wa...

Calling It Like We See It: Two Questions

It’s highly possible that at some point in the next couple decades it will be legal for non-dentists to provide tooth straightening with clear aligners directly to the consumer. Outcome data from pa...

Don’t Be Constrained by the Chief Complaint

In orthodontics, the chief complaint is sacrosanct. Or at least we talk about it like it is. The reality is that better is better and most patients will be well satisfied with a better-looking smile e...