The Google Review Arms Race

I’ve always taken it at face value that every orthodontist needs to make a concerted effort to amass hundreds of positive google reviews. Why would someone dare question something so obviously true?...

Google vs Facebook Mindset

I assume marketing experts know the difference but I’d never considered the distinction between the two most popular digital marketing platforms in orthodontics and I’ve never heard anyone discuss...

A Better Use of Your Facebook Time

Since we opened Smiley Face in May I’ve been running our practice Facebook page, responding to messages, answering questions posted as comments and generally doing whatever needs to be done to enga...

Casting Call: Playing an Orthodontist on Social Media

by Marc Bernard Ackerman, DMD, MBA Facebook Posts: MONDAY 6:30 a.m.-Ready for my 5K run. Below zero out but Dr. Smith thanks for the fleece hat. Your pedo office rocks! 8:20 a.m.-I can’t function wi...

More Likes On Facebook and Instagram

No, I’m not talking about how to get more Likes for your practice pages! I don’t know much about that kind of thing and will leave it to people like Angela Weber, Jeff Behan, Kyle Fagala a...