Schein, Patterson, and Benco Sued for Price Fixing

By Scott and Jacob Drucker THE BULLET POINTS   Who’s in trouble: Henry Schein, Patterson, and Benco (the “Big 3”) sued by over a dozen dentists in class action cases for keeping prices high...

Selling Something For Cost Is Dumb

I hear it all the time. Orthodontists decide they want a new product or technology and are “convinced” that it will grow the practice and attract patients… But they turn around and s...

The Psychology of the Deal

In San Francisco at the AAO Annual Session and in the days since I’ve enjoyed watching the dogged pursuit of the deal. What deal? Any deal! We orthodontists get so excited about the idea of saving m...