Metaphorically speaking, we orthodontists traditionally sell half gallons of vanilla ice cream. Customers visiting the average office can have any kind of ice cream they want as long as it’s a half ...
Not the average orthodontic patient seen in the traditional orthodontic office, the average consumer. There is a huge difference between the two but we orthodontists are generally unaware of the discr...
The biggest problem facing orthodontic practices in the United States is a lack of new patients. Though there are outliers who have more work than they can handle and despite other concerns, orthodont...
I listened to the talk “A Call for Professionalism” by Dr. Peter Greco and Dr. Eladio DeLeon, Jr. on the AAO member website (their talk starts about 1:34:00) and it was interesting to say the leas...
The last time organized dentistry and dental boards tried to “protect the public” they warned of the dangers of tooth whitening done outside the office of a licensed dentist. Of course there was n...
I hear disparaging comments all the time from orthodontists when they talk about anything other than what they consider “comprehensive treatment”. But this begs the question, what exactly is the d...
Marc Ackerman Ben Burris We have discussed repeatedly our belief that the average fee for orthodontic treatment will trend lower. This prediction has been met with shock and horror from the majority o...
By Bridget Burris We all know how we feel when we see “that” patient on our schedule for the day. Dread and anxiety set in and our day is already starting out with a negative attitude. No fun at a...
Marc Ackerman Ben Burris One of us went to an emergency meeting of the Massachusetts Association of Orthodontists last week. It was held at a small hotel in a nondescript meeting room with about 20 or...
Last night Bridget and I took the kids to one of our favorite spots for dinner. We didn’t make a reservation and the wait was significant (because Rocco’s Tacos rocks) but we lucked out and got a ...
We had another interesting thought experiment today. We imagined that we wanted to go into business selling a product (tangible good) to orthodontists and thought about what that would be. It was toug...
I keep thinking about the generally agreed upon fact that roughly 3,000,000 people in the USA receive orthodontic treatment each year. That may sound like a lot but when you look at 3MM in the contex...