How Much Do Braces Cost??

For almost a decade I held true to the “conventional wisdom” that we should not discuss how much ort......

TMI, Doctor.

By: Angela Weber, CMO OrthoSynetics The Internet is a wild and unpredictable place, as the saga o......

I Didn’t Mean To Get Sued

Orthodontists are terrified of being sued yet when I’m speaking to a group and ask how many personal......

Ideal is Dumb

Ideal has a place in textbooks and in the educational process but, in practice, ideal is dumb. Ideal is the favorite word of the inexperienced, the armchair quarterbacks, anonymous online study club ...

Don’t Go In Order, Doctor

We orthodontists are orderly creatures. “A time for everything and everything in its due time”, coul......

Faster, Doctor, Faster!

The first time you cut a crown prep in dental school, how long did it take you? It took me about 3 d......

No Shows = No Big Deal!

I used to get so mad when people dared to break appointments. “How disrespectful! People these da......

Free Cases Cost Money?

I read the newsletter of an antiquated but still popular orthodontic consultant the other day and wa......