First Impressions

By Bridget Burris So we all know the old adage that says you never get a second chance to make a first impression. How true! Today I would like to talk about an incredibly easy way to make your patien...

What Is Comprehensive Treatment?

I hear disparaging comments all the time from orthodontists when they talk about anything other than what they consider “comprehensive treatment”. But this begs the question, what exactly is the d...

Orthodontists, Raise Your Fees

Or keep them the same. Or do whatever you want. We don’t care what you do with your fees and we are not advocating that you lower them. All we are doing is pointing out SIX FACTS: The biggest proble...

Why 3000 Is More Than 5500

Marc Ackerman Ben Burris We have discussed repeatedly our belief that the average fee for orthodontic treatment will trend lower. This prediction has been met with shock and horror from the majority o...

Utilize Group Interviews To Maximize Hiring Success

By Bridget Burris The stress of hiring a new employee can be somewhat overwhelming. Not only is there an incredible amount of work in the hiring process but the stress of choosing the “right” per...

The 24-Hour Rule

By Bridget Burris Working with a bunch of women is certainly interesting! Any of us in the dental field can relate to this statement. There is never a shortage of drama or gossip or drama or even more...

Simplify Fees & Increase Conversion Rate

By Amy Bradshaw While chatting with a colleague the other day, we hit on the subject of orthodontic fees, quoting fees over the phone, who should be able to talk about the fee and where? This reminded...

Straumann Buys Clear Correct for $150,000,000.00

The world is changing and competition in the clear aligner space will only continue to ratchet up as more players enter the arena. As I’ve said before, I believe this will serve increase the b...