First Impressions

By Bridget Burris So we all know the old adage that says you never get a second chance to make a fi......

What Is Comprehensive Treatment?

I hear disparaging comments all the time from orthodontists when they talk about anything other than what they consider “comprehensive treatment”. But this begs the question, what exactly is the d...

Orthodontists, Raise Your Fees

Or keep them the same. Or do whatever you want. We don’t care what you do with your fees and we are not advocating that you lower them. All we are doing is pointing out SIX FACTS: The biggest proble...

Why 3000 Is More Than 5500

Marc Ackerman Ben Burris We have discussed repeatedly our belief that the average fee for orthodontic treatment will trend lower. This prediction has been met with shock and horror from the majority o...

The 24-Hour Rule

By Bridget Burris Working with a bunch of women is certainly interesting! Any of us in the dental......

Straumann Buys Clear Correct for $150,000,000.00

The world is changing and competition in the clear aligner space will only continue to ratchet up as more players enter the arena. As I’ve said before, I believe this will serve increase the b...