What Is Comprehensive Treatment?
I hear disparaging comments all the time from orthodontists when they talk about anything other than what they consider “comprehensive treatment”. But this begs the question, what exactly is the d...
Orthodontists, Raise Your Fees
Or keep them the same. Or do whatever you want. We don’t care what you do with your fees and we are not advocating that you lower them. All we are doing is pointing out SIX FACTS: The biggest proble...
Use This Insurance Verification Form to Make Life EASY!
By Amy Bradshaw Verifying insurance can be tricky. One way to set your team up for success is supplying them with a step by step form or checklist that when properly filled out greatly increases the l...
Why 3000 Is More Than 5500
Marc Ackerman Ben Burris We have discussed repeatedly our belief that the average fee for orthodontic treatment will trend lower. This prediction has been met with shock and horror from the majority o...
Utilize Group Interviews To Maximize Hiring Success
By Bridget Burris The stress of hiring a new employee can be somewhat overwhelming. Not only is there an incredible amount of work in the hiring process but the stress of choosing the “right” per...
The 24-Hour Rule
By Bridget Burris Working with a bunch of women is certainly interesting! Any of us in the dental field can relate to this statement. There is never a shortage of drama or gossip or drama or even more...
Bigots Beware: History Will Not Forgive or Forget You
The events of this past week raised the specter of overt bigotry in America. Bigotry of any form cannot be defended. Apologists for historical bigots always fall back on the argument of cultural relat...
Simplify Fees & Increase Conversion Rate
By Amy Bradshaw While chatting with a colleague the other day, we hit on the subject of orthodontic fees, quoting fees over the phone, who should be able to talk about the fee and where? This reminded...
Straumann Buys Clear Correct for $150,000,000.00
The world is changing and competition in the clear aligner space will only continue to ratchet up as more players enter the arena. As I’ve said before, I believe this will serve increase the b...
Customers Won’t Wait
Perhaps I’m a bad person or patient or customer or wherever but I’ve needed to get an eye exam and a physical for licensure for some time but I’ve been putting it off for a while. Y...