Orthodontics IS a Commodity… Just Not To Orthodontists
Are shoes a commodity? Depends on your point of view. If you’re the average American they certainly are and shoes are bought by the vast majority on a sliding scale that leads with price while also ...
What’s in a Price?
Metaphorically speaking, we orthodontists traditionally sell half gallons of vanilla ice cream. Customers visiting the average office can have any kind of ice cream they want as long as it’s a half ...
Details About My New Orlando Orthodontic Office
I think it’s time to share the preliminary floorpan, logo and pricing plan for the new office since I’ve had so many questions. Questions like: What will it look like? How will you make m...
Systems Are Great
They really are. Awesome scripting, excellent paperwork (physical and virtual), fantastic billing and collections, outstanding organization, super staff hierarchy and job descriptions… all of th...
The Relationship Between Generosity & Prosperity
It’s easy, even popular, to remember to be generous this time of year. That’s great but it’s vital to have a generous spirit and take care of others even when it’s not convenient! There is a d...
Pay Your 2017 State Income Taxes By December 29
I am not an accountant or a CPA and you shouldn’t take my suggestion as tax advice. Be sure to talk to a CPA licensed in your state before taking any action! That being said my CPA pointed out that ...
What Does the Average Orthodontic Consumer Look Like?
Not the average orthodontic patient seen in the traditional orthodontic office, the average consumer. There is a huge difference between the two but we orthodontists are generally unaware of the discr...
The Buy/Sell Dichotomy
This phenomenon has always been fun to watch but it has rarely been more apparent than now. If you want some good fun then go on any of the closed orthodontic groups and watch the membership scramble ...
Are You REALLY Protecting the Profession?
All I hear these days from a very vocal and very unhappy subset of orthodontists are vitriolic accusations and recriminations: “You’re destroying the profession” “How dare you betray your prof...
Protecting the Public?
The last time organized dentistry and dental boards tried to “protect the public” they warned of the dangers of tooth whitening done outside the office of a licensed dentist. Of course there was n...