Pay No Attention to Retention
Retention and post-treatment stability is the Moby Dick of orthodontics. We have been obsessed with the idea that it should be possible to maintain our finished cases in stasis ad infinitum and have c...
The Way to Sustainable Growth and Unbelievable Profit
We came across an article in Entrepreneur Magazine called Quantity Versus Quantity. A reader of the magazine wrote into the “What’s Your Problem?” section with an intriguing question. “I own a...
Let’s Vacation Together!
By Bridget Burris I know this heading just sounds weird, no doubt about it. Let us assume that your office has 12 team members and each person gets 3 weeks vacay per year. In addition, you (or your do...
How to Turn Work into Play: Secrets for Achieving a Profitable and Pleasurable Practice-Life Balance
All of us are in a constant struggle to maintain a good work-life balance. At different points in our career, we find ourselves wondering how to improve the efficiency, enjoyability, and profitabili...
What Is a Difficult Orthodontic Case?
Everything in life is difficult if you make it that way. That doesn’t mean that everything in life can be made easy but for the most part it can be made manageable. They don’t teach you that in ...
First Impressions
By Bridget Burris So we all know the old adage that says you never get a second chance to make a first impression. How true! Today I would like to talk about an incredibly easy way to make your patien...
What Is Comprehensive Treatment?
I hear disparaging comments all the time from orthodontists when they talk about anything other than what they consider “comprehensive treatment”. But this begs the question, what exactly is the d...
Orthodontists, Raise Your Fees
Or keep them the same. Or do whatever you want. We don’t care what you do with your fees and we are not advocating that you lower them. All we are doing is pointing out SIX FACTS: The biggest proble...
Use This Insurance Verification Form to Make Life EASY!
By Amy Bradshaw Verifying insurance can be tricky. One way to set your team up for success is supplying them with a step by step form or checklist that when properly filled out greatly increases the l...
Why 3000 Is More Than 5500
Marc Ackerman Ben Burris We have discussed repeatedly our belief that the average fee for orthodontic treatment will trend lower. This prediction has been met with shock and horror from the majority o...