Choose A Specialist is a great resource for patients and potential patients to learn about the difference between a Primary Care Dentist and an Orthodontic Specialist. More importantly, ChooseaSpecialist.com teaches potential patients how to tell the difference between a real orthodontic specialist and PCDs masquerading as specialists. As it stands, most members of the general public assume anyone who does braces or aligners is an orthodontist! That needs to change.
Jeff Behan and I have spent untold time and hundreds of thousands of dollars on this project but we are making the videos available for all orthodontists to link to their Social Media accounts and websites, free of charge! Take advantage of these resources, use them to your advantage and, if you believe that educating the public is essential to the future of our specialty, join us in our efforts!