By Kyle Fagala
Digital marketing is something of an anomaly when it comes to industries. It has the power to propel your business to new, often unparalleled levels of success, but it’s also so esoteric, mutable, and daunting that many doctors never even get started with it in the first place. Social media and digital marketing are primarily to thank for the rapid growth of my practice, Saddle Creek Orthodontics. Having always been interested in social media and digital marketing, it made sense for us to prioritize this means of reaching current and potential patients.
It paid off–we opened our second office right after celebrating my third year out of residency. I credit our investment in digital marketing with allowing us to expand quicker than expected. This understanding of social media and online marketing for orthodontists has also allowed me the privilege to give presentations, publish in orthodontic publications, and open my own digital marketing agency, Neon Canvas. It’s plain to me that the desire for this knowledge is out there–the questions I get on a daily basis make that very clear! Also, since I have been fortunate as a young orthodontist to learn from the best in our profession on Facebook groups and at meetings, I want to do my part by sharing the strategies we use to make our digital presence so successful.
Neon Canvas and I are excited to announce a video series called The Digital Orthodontist where I share orthodontic digital marketing and social media tips, tricks, and best practices. It’s totally free and is designed to help you improve and grow your office. We cover everything from Facebook Analytics to custom Snapchat geofilters to why you need to quit social media (That’s a cliffhanger if you’ve ever heard one, right?). We’re even giving away a free social media startup survival guide to help you implement social in your office in a systematic way that’s designed for success. Once you’ve signed up, you’ll receive biweekly episodes of The Digital Orthodontist, delivered straight to your inbox.
The only thing I ask in return is that you let me know what you’re hoping to learn from signing up for the series–this helps us design and plan our content so it best fits your needs. We’re happy to take on topics by request, too! We want to cover what you want to know. Sign up now to get your free Social Media Startup Survival Guide and to start your subscription to The Digital Orthodontist!
You can sign up by visiting: http://neoncanvas.com/thedigitalortho/