We Welcome Peer Review

Dr. Courtney Dunn has graciously read and reviewed our book, Straighter: The Rules of Orthodontics. Dr. Dunn is a leader in our specialty and she has created a fantastic forum for improving the pract...

What Is a Difficult Orthodontic Case?

Everything in life is difficult if you make it that way. That doesn’t mean that everything in life can be made easy but for the most part it can be made manageable.  They don’t teach you that in ...

First Impressions

By Bridget Burris So we all know the old adage that says you never get a second chance to make a first impression. How true! Today I would like to talk about an incredibly easy way to make your patien...

What Is Comprehensive Treatment?

I hear disparaging comments all the time from orthodontists when they talk about anything other than what they consider “comprehensive treatment”. But this begs the question, what exactly is the d...

Orthodontists, Raise Your Fees

Or keep them the same. Or do whatever you want. We don’t care what you do with your fees and we are not advocating that you lower them. All we are doing is pointing out SIX FACTS: The biggest proble...

Why 3000 Is More Than 5500

Marc Ackerman Ben Burris We have discussed repeatedly our belief that the average fee for orthodontic treatment will trend lower. This prediction has been met with shock and horror from the majority o...

Utilize Group Interviews To Maximize Hiring Success

By Bridget Burris The stress of hiring a new employee can be somewhat overwhelming. Not only is there an incredible amount of work in the hiring process but the stress of choosing the “right” per...

The 24-Hour Rule

By Bridget Burris Working with a bunch of women is certainly interesting! Any of us in the dental field can relate to this statement. There is never a shortage of drama or gossip or drama or even more...