SmileDirectClub Press Release

SmileDirectClub made a formal press release today in response to AAO emails and the AAO prompted BuzzFeed article released this weekend. You can read it here.  ...

Protecting the Public?

The last time organized dentistry and dental boards tried to “protect the public” they warned of the dangers of tooth whitening done outside the office of a licensed dentist. Of course there was n...

Sock-Sock or Sock-Shoe?

When my daughter was about three years old I was helping her put her shoes on and she corrected me. “No daddy. It’s sock-shoe not sock-sock” she told me with all the authority a toddler can must...

Truth and Consequences

by Marc Ackerman Truthiness is the quality of seeming to be true according to one’s intuition, opinion, or perception without regard to logic, factual evidence, or the like. In orthodontics, the...

Pay No Attention to Retention

Retention and post-treatment stability is the Moby Dick of orthodontics. We have been obsessed with the idea that it should be possible to maintain our finished cases in stasis ad infinitum and have c...

Let’s Vacation Together!

By Bridget Burris I know this heading just sounds weird, no doubt about it. Let us assume that your office has 12 team members and each person gets 3 weeks vacay per year. In addition, you (or your do...

What’s the Goal of a Consensus Conference?

We received a typical bulk e-mail from the American Association of Orthodontists this week that makes for an interesting thought experiment. The e-mail announced that the AAO plans to have a consensus...