Recent Posts
Performance Review Made Simple – Sample Eval Sheet Included
By Bridget Burris Where does the time go? How can I get all my work done and still create a culture where I have a happy team? One of the best ways is to have definite and consistent communication ...
They Can’t Get Away with That!
Marc Ackerman Ben Burris One of us went to an emergency meeting of the Massachusetts Association of Orthodontists last week. It was held at a small hotel in a nondescript meeting room with about 20 or...
Break the Cycle
Last night Bridget and I took the kids to one of our favorite spots for dinner. We didn’t make a reservation and the wait was significant (because Rocco’s Tacos rocks) but we lucked out and got a ...
If We Were Selling to Orthodontists…
We had another interesting thought experiment today. We imagined that we wanted to go into business selling a product (tangible good) to orthodontists and thought about what that would be. It was toug...
Market Penetration Will Outstrip Increasing Competition, for Some
I keep thinking about the generally agreed upon fact that roughly 3,000,000 people in the USA receive orthodontic treatment each year. That may sound like a lot but when you look at 3MM in the contex...
Imagine
Skeet and I had an interesting conversation this morning. We decided to imagine we were around during the heyday of Walmart’s explosion onto the market and that we were aware, at least to some d...
Calling It Like We See It: Two Questions
It’s highly possible that at some point in the next couple decades it will be legal for non-dentists to provide tooth straightening with clear aligners directly to the consumer. Outcome data from pa...
The Same Day Start: Instant Bracefication
Marc Ackerman Ben Burris It’s fun to watch things we’ve championed for years become mainstream. In spite of great resistance, the concept of putting braces on the same day as the new patient visit...