Carriere Motion & MEAW – Birds of a Feather
The last couple weeks have been more interesting than usual. I attended the SAO in New Orleans – the first time I’d been to an AAO constituency meeting in a while – and was shocked b...
The Problem with Binary Thinking
The assumption that when two opposing points of views, people, groups of people or philosophies meet that one is right and one is wrong (or what I call binary thinking) is almost universal among ortho...
The Google Review Arms Race
I’ve always taken it at face value that every orthodontist needs to make a concerted effort to amass hundreds of positive google reviews. Why would someone dare question something so obviously true?...
CLINICAL TIMELINESS & EFFICIENCY
By Bridget Burris Running on time is the most important practice and team value that we have in our office. We consider it a sign of respect to see the patients when they are scheduled and get them ...
Implementation Prioritization
If you’re happy with your results, keep doing what you’re doing. If you’re unhappy with your results you need to change your actions (and probably your mindset) if you want different results. As...
Google vs Facebook Mindset
I assume marketing experts know the difference but I’d never considered the distinction between the two most popular digital marketing platforms in orthodontics and I’ve never heard anyone discuss...
Key Stressors in the Orthodontic Office
It shouldn’t be but practicing orthodontics and running an orthodontic business is generally considered very stressful by orthodontists. Conceiving, implementing and getting Smiley Face running wa...
Making an Appointment is Enough
As I’ve mentioned, at Smiley Face we do a great deal of communication via Facebook messenger with consumers who are shopping for braces online. These free flowing, largely unstructured conversations...