The Conversion Breakdown

Ben Burris & Angela Weber Today’s orthodontic practice seeking growth requires a different mindset not only in how new patients are attracted but also in how we view key performance indicators. ...

Carriere Motion & MEAW – Birds of a Feather

The last couple weeks have been more interesting than usual. I attended the SAO in New Orleans – the first time I’d been to an AAO constituency meeting in a while – and was shocked b...

The Google Review Arms Race

I’ve always taken it at face value that every orthodontist needs to make a concerted effort to amass......

Google vs Facebook Mindset

I assume marketing experts know the difference but I’d never considered the distinction between the ......

Punked!

Sometimes things just don’t go your way no matter your intentions or your actions! The new dental reality encompasses more than just the way we orthodontists do business. It has a great deal to ...