It’s DTY not DIY

Do you do a CBCT on every ortho case you treat? Do you mount models for every case? Do you spend an hour in the new patient consult? Do you record periodontal probing for every tooth on every patient?...

Carriere Motion & MEAW – Birds of a Feather

The last couple weeks have been more interesting than usual. I attended the SAO in New Orleans – the first time I’d been to an AAO constituency meeting in a while – and was shocked b...

The Problem with Binary Thinking

The assumption that when two opposing points of views, people, groups of people or philosophies meet that one is right and one is wrong (or what I call binary thinking) is almost universal among ortho...

The Google Review Arms Race

I’ve always taken it at face value that every orthodontist needs to make a concerted effort to amass hundreds of positive google reviews. Why would someone dare question something so obviously true?...

Orthodontists ARE Dentists!

I just don’t understand our collective obsession and unwillingness to changes when it comes to a couple things: Why do people have to see a dentist every 6 months and why won’t orthodontists start...

CLINICAL TIMELINESS & EFFICIENCY

By Bridget Burris Running on time is the most important practice and team value that we have in our office.  We consider it a sign of respect to see the patients when they are scheduled and get them ...

Google vs Facebook Mindset

I assume marketing experts know the difference but I’d never considered the distinction between the two most popular digital marketing platforms in orthodontics and I’ve never heard anyone discuss...