To a 12 year old, music is EVERYTHING! Don’t you remember when it was essential to know the name and artist of each and every song that you and your friends listened to? I do.

I know, I know, you’re thinking, “music today is different –it’s total crap!” Don’t you remember when your parents said the same thing about your music?? I do.

Do you play music in your office? What kind of music?

For most orthodontists the answer is either A) music that we like or B) music that is low and doesn’t offend our professional sensibilities. Why? Because that is what we have always done as a profession. But doesn’t it make more sense to play music that most kids like if kids are your primary demographic? Upbeat, fast, fun, loud (the louder the better), modern, hip, popular music is a great way to turn an average orthodontic office into a great one, boring office into a fun one, sterile space into a welcoming one.

What music should you play?

Ask your kids or your young staff members!

Don’t like that kind of music?

Learn to and reap the rewards of catering to your clientele!

[1] Friedrich Nietzsche, Twilight of the Idols, Or, How to Philosophize With the Hammer

One thought on ““Without music, life would be a mistake”[1]

  1. Great post. Yesterday morning I was sitting at my desk listening to the radio after reading this post. It is on a hit music station playing top 40 so we figure that’s what the patients what (fortunately I like it also). The song was One Republic “Apologize”. If you’re really listening, the problem is that there are some hits that are not upbeat and not a positive message. They can be subliminal downers for patients and staff. Who wants to hear “It’s too late to apologize. It’s too late…”?

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