Change, By Definition, Upsets The Majority
I’m constantly amazed by the two camps of orthodontists who like (or at least find interesting) what I have to say and those who literally despise me and everything I “stand for.” It’s...
Orthodontists Are Like Power Lifters
In power lifting, the heavier the weight you can lift the more points you score. Orthodontics isn’t judged by the same metrics yet we mistakenly believe that the harder the case, the more points we ...
The Future’s So Bright, I Gotta Wear Shades
There’s been some confusion about our predictions of 3000 dollar fees being the future of orthodontics and many see this as doom and gloom. Nothing could be further from the truth! Someho...
Orthodontic Bracket Companies in Search of Golden Parachute
We’ve predicted this for quite some time and have recently seen evidence that our forecasts are coming to fruition. Private equity groups, investor groups, market research firms and orthodontic ...
Q & A With the Largest SmileDirectClub Facebook Group
I was asked by the admin of the largest SmileDirectClub users’ group on Facebook if I’d take questions from SDC patients and potential patients. Of course I was happy to oblige. Below is t...
Letting The Air Out of Sleep Orthodontics
Marc Bernard Ackerman, DMD, MBA “The greater the ignorance the greater the dogmatism.” Sir William Osler An aggravated wife walks into the family Doctor’s office with a complaint about her hus...
A Radiographic Rationale for Orthodontists
Marc Bernard Ackerman, DMD, MBA All you need in this life is ignorance and confidence, and then success is sure. Mark Twain I was reading the most recent Ethics in Orthodontics article in the American...
Roadmap 2022: Overcoming Impediments to the $3000 Fee**
** WE ARE NOT PROPHETS AND WE DON’T KNOW THAT THE AVERAGE FEE WILL BE $3000 DOLLARS EXACTLY BUT WE DO KNOW THE PRICE FOR TRADITIONAL ORTHODONTIC TREATMENT WILL DECREASE SUBSTANTIALLY. PICK YOUR OW...
AAO Names DeWayne McCamish Interim Executive Director
The AAO announced yesterday that Chris Vranas has been dismissed as AAO Executive Director and that AAO Past President, Dr. DeWayne McCamish, is acting as Interim Executive Director. While I firmly be...
Caveat Lector: Let the Reader Beware
By Marc Bernard Ackerman Imitation is the greatest form of flattery. With that being said, there is a difference between imitation and reinterpretation. When I write a peer-reviewed journal paper or ...