Achieving Repair Zen (scripting included)

We all have to deal with them. It happens daily in the orthodontic office. What am I talking about? Broken brackets! Though we orthodontists make a huge deal out of the inevitable, broken brackets are...

Getting Mom to Say “Yes” to Auto-Draft (scripting included)

Few things strike terror into the hearts of orthodontists and TCs more than the idea of asking people for their bank account or credit card info to set up a recurring payment. One possible exception i...

Start Today

If a patient comes to your office for orthodontic treatment, has good hygiene, no cavities or gum disease and a relatively straightforward case…. PUT THE BRACES ON TODAY. Why wouldn’t you?? Lemmie...

This Summer Didn’t Seem Busy

The summer is supposed to be crazy, right? That’s how it’s always been! But this summer was business as usual and I admit it had me a little freaked out. I kept thinking that production must be do...

Hire More People & Give Raises

HR problem in your orthodontic office? Hire more people! Staff member unhappy? Give them a raise. A big, fat, unsustainable one! Sound crazy? Look critically at your office and talk to other orthodont...

Don’t Hire Family

I know, I know, it’s different in your case and your relative is different and it will be fine and you don’t have any choice and it’s just for a while and on and on and on… I’ve been there m...

Treat Little Sister For Free!

I can’t tell you how many times during my career that I’ve started comprehensive treatment on a tween or teen and then a couple appointments in, mom brings in her 8-10 year old concerned about the...

Ask Tooth Experts For HR Advice?

It sounds crazy but we do exactly that and we do it often. We orthodontists are convinced that other orthodontists, individually and as a group, have the best answers to any and all problems that aris...

How Much Do Braces Cost??

For almost a decade I held true to the “conventional wisdom” that we should not discuss how much orthodontic treatment costs over the phone. Consultant after consultant after consultant told us th...

Adjusting Incisal Edges BEFORE Bonding Is Dumb

I’ve engaged in discussions on this topic many times in multiple forums – both online and in person. I’m always shocked by how firmly orthodontists hold to the FACT that one should adjust jagged...

TMI, Doctor.

By: Angela Weber, CMO OrthoSynetics The Internet is a wild and unpredictable place, as the saga of “Cecil the Lion and the Dentist” illustrates. When the hunter was identified as one Dr. Walter Pa...

I Didn’t Mean To Get Sued

Orthodontists are terrified of being sued yet when I’m speaking to a group and ask how many personally know an orthodontist who’s been sued, it’s rare to see even one hand go up. Why do we worry...