Hire More People & Give Raises

HR problem in your orthodontic office? Hire more people! Staff member unhappy? Give them a raise. A big, fat, unsustainable one! Sound crazy? Look critically at your office and talk to other orthodont...

Don’t Hire Family

I know, I know, it’s different in your case and your relative is different and it will be fine and you don’t have any choice and it’s just for a while and on and on and on… I’ve been there m...

Treat Little Sister For Free!

I can’t tell you how many times during my career that I’ve started comprehensive treatment on a tween or teen and then a couple appointments in, mom brings in her 8-10 year old concerned about the...

Ask Tooth Experts For HR Advice?

It sounds crazy but we do exactly that and we do it often. We orthodontists are convinced that other orthodontists, individually and as a group, have the best answers to any and all problems that aris...

How Much Do Braces Cost??

For almost a decade I held true to the “conventional wisdom” that we should not discuss how much orthodontic treatment costs over the phone. Consultant after consultant after consultant told us th...

Adjusting Incisal Edges BEFORE Bonding Is Dumb

I’ve engaged in discussions on this topic many times in multiple forums – both online and in person. I’m always shocked by how firmly orthodontists hold to the FACT that one should adjust jagged...

TMI, Doctor.

By: Angela Weber, CMO OrthoSynetics The Internet is a wild and unpredictable place, as the saga of “Cecil the Lion and the Dentist” illustrates. When the hunter was identified as one Dr. Walter Pa...

I Didn’t Mean To Get Sued

Orthodontists are terrified of being sued yet when I’m speaking to a group and ask how many personally know an orthodontist who’s been sued, it’s rare to see even one hand go up. Why do we worry...

I Don’t Care How Much You Owe!

I hear dentists, dental students, orthodontic residents and orthodontists talk constantly about how much they owe in student loans and honestly I’m sick of it. No one forced you to go to dental scho...

Don’t Go In Order, Doctor

We orthodontists are orderly creatures. “A time for everything and everything in its due time”, could easily be our profession’s motto. That is well and good for most things but not for a doctor...

Faster, Doctor, Faster!

The first time you cut a crown prep in dental school, how long did it take you? It took me about 3 days, but I got faster! The first time you put brackets on in ortho residency how long did that take?...

No Shows = No Big Deal!

I used to get so mad when people dared to break appointments. “How disrespectful! People these days just don’t act right and society is going to hell in a hand basket”… or so I believed and so...