You Think SmileDirectClub Is Bad?
I know orthodontists generally hate SmileDirectClub but let me tell you what fully decentralized orthodontic treatment may look like in the future: Scenario #1 Imagine you want straighter teeth and so...
Impediments to Changing from Analog to Digital
It’s been an interesting week. We’ve just finished our book, Straighter: The Rules of Orthodontics and sent it to the printer, we’ve set a date for our first in person implementation...
Dis-Belief
Marc Ackerman, DMD, MBA We have all had different experiences in life that shape our mental model of the world around us. Although mental models give us a sense of stability in a world of continuo...
It’s Time to Grow Up
Orthodontists claim that receiving orthodontic treatment as a child or teen increases self-esteem an......
Orthodontists Are Like Power Lifters
In power lifting, the heavier the weight you can lift the more points you score. Orthodontics isn’t judged by the same metrics yet we mistakenly believe that the harder the case, the more points we ...
The Future’s So Bright, I Gotta Wear Shades
There’s been some confusion about our predictions of 3000 dollar fees being the future of orthodontics and many see this as doom and gloom. Nothing could be further from the truth! Someho...
Q & A With the Largest SmileDirectClub Facebook Group
I was asked by the admin of the largest SmileDirectClub users’ group on Facebook if I’d take questions from SDC patients and potential patients. Of course I was happy to oblige. Below is t...
Letting The Air Out of Sleep Orthodontics
Marc Bernard Ackerman, DMD, MBA “The greater the ignorance the greater the dogmatism.” Sir William Osler An aggravated wife walks into the family Doctor’s office with a complaint about her hus...
A Radiographic Rationale for Orthodontists
Marc Bernard Ackerman, DMD, MBA All you need in this life is ignorance and confidence, and then success is sure. Mark Twain I was reading the most recent Ethics in Orthodontics article in the American...
Roadmap 2022: Overcoming Impediments to the $3000 Fee**
** WE ARE NOT PROPHETS AND WE DON’T KNOW THAT THE AVERAGE FEE WILL BE $3000 DOLLARS EXACTLY BUT WE DO KNOW THE PRICE FOR TRADITIONAL ORTHODONTIC TREATMENT WILL DECREASE SUBSTANTIALLY. PICK YOUR OW...