The Google Review Arms Race
I’ve always taken it at face value that every orthodontist needs to make a concerted effort to amass hundreds of positive google reviews. Why would someone dare question something so obviously true?...
Orthodontists ARE Dentists!
I just don’t understand our collective obsession and unwillingness to changes when it comes to a couple things: Why do people have to see a dentist every 6 months and why won’t orthodontists start...
God Must Be Class II
We humans were created in God’s image right? So it stands to reason that since most of the people in North America are Class II, God must be Class II doesn’t it? That kind of “logical” reasoni...
CLINICAL TIMELINESS & EFFICIENCY
By Bridget Burris Running on time is the most important practice and team value that we have in our office. We consider it a sign of respect to see the patients when they are scheduled and get them ...
Implementation Prioritization
If you’re happy with your results, keep doing what you’re doing. If you’re unhappy with your results you need to change your actions (and probably your mindset) if you want different results. As...
Google vs Facebook Mindset
I assume marketing experts know the difference but I’d never considered the distinction between the two most popular digital marketing platforms in orthodontics and I’ve never heard anyone discuss...
Key Stressors in the Orthodontic Office
It shouldn’t be but practicing orthodontics and running an orthodontic business is generally considered very stressful by orthodontists. Conceiving, implementing and getting Smiley Face running wa...
Making an Appointment is Enough
As I’ve mentioned, at Smiley Face we do a great deal of communication via Facebook messenger with consumers who are shopping for braces online. These free flowing, largely unstructured conversations...
WE ONLY HAVE ONE FEE!
I bet I get asked half a dozen times a day by fellow orthodontists on OrthoPundit, via FB messenger, via text, via email and on our ProOrtho FE Study group if we charge extra for RPEs, broken brackets...
A “Fun” Exercise in Self-Assessment
Answer the following questions and write them down. Just write down what you think the numbers are as they don’t need to be perfect. How long is your average treatment time? What percentage of your ...