Effective Lifetime Retainer Program Promotion

We are big fans of a Lifetime Retainer Program that is affordable for patients and profitable for orthodontists. A real win-win is always great for your practice! There are tons of variants on the Lif...

An Easy Way to Bring in High Canines

Getting high canines or lingual teeth into position is always a pain for us and for patients but it doesn’t have to be that way. If you’ll simply use some open coiled spring to make space ...

Don’t Let Your Goals Limit You in 2017

It’s that time of year. Traditionally we set goals and make resolutions for the new year and that is a fine thing. We all know that setting goals gives us something to shoot for and provides focus f...

Dr. Greg Jorgensen Rethinks the ABO in the AJO-DO

I have known Greg Jorgensen for many years and I can’t say enough good things about him. Few have the ability to recognize what is going on in the world or the will to change to meet the challe...

Great Is the Enemy of Good

Jim Collins famously said, “Good is the enemy of great” in his book Good to Great and I’ve taken that saying to heart for over a decade of trying to go from good to great in our dental business....

Modulate Service to Fit Price

  As we discussed before, we orthodontists are perfectionists. We truly believe (falsely believe) that if we don’t deliver what we consider a “perfect” result to each and every patient that...