Interviewing Is Marketing

By Bridget Burris Over the lifetime of a practice how many applicants do we interview?  We ordina......

The Problem with Binary Thinking

The assumption that when two opposing points of views, people, groups of people or philosophies meet that one is right and one is wrong (or what I call binary thinking) is almost universal among ortho...

DIY Medicine?

Everyone agrees Telemedicine is a thing. It has been for several decades. The American Telemedicine Association was established in 1993 and the number of patients accessing real doctors via Telehealth...

Playing in the Big Leagues

I was lucky enough to go to a Cub’s game with Derek Bock this weekend. The Cubs lost but it was an awesome experience and I learned a great deal – as I always do when I spend time with Derek. The ...

PostScript: Follow the Money

One of our trusted sources was kind enough to give us an advance copy of Dr. David E. Paquette’s Guest Editorial from the American Journal of Orthodontics and Dentofacial Orthopedics (see below)...

Show Me The Money!

Have you ever wondered whether or not the speaker giving your continuing education lecture or the department head molding young minds is being paid, by whom and how much? By law, publicly traded compa...

The Google Review Arms Race

I’ve always taken it at face value that every orthodontist needs to make a concerted effort to amass hundreds of positive google reviews. Why would someone dare question something so obviously true?...

Orthodontists ARE Dentists!

I just don’t understand our collective obsession and unwillingness to changes when it comes to a couple things: Why do people have to see a dentist every 6 months and why won’t orthodontists start...