By Anil Idiculla

I’m constantly amazed by the stories I hear from doctors about their ClinCheck experience. It’s not the fact that they complicate things for no reason that is interesting, it’s the total lack of compassion for the human being on the other end of the ClinCheck that kills me. That’s right guys, there is a living, breathing human being on the receiving end of the comments you add to your ClinCheck. A human being that works hard to give you what you need and who deserves respect and even courtesy. Plus, from a purely pragmatic point of view, who do you think will get better service, more attention and better results given these two options?

The way I do ClinCheck modifications…

Hi Anne, Great job on this case! I just have a couple suggestions and would appreciate your help. Have a great week!

Anil

What I see all too often from peers…

LOOK AT THE NOTES ON THE CASE!!! I need this done now! I don’t have time to go over this BASIC STUFF EVERY SINGLE TIME!! DO YOUR JOB!!

How would you react if you were on the receiving end of each of these notes? What is your goal? Do you want to be right or do you want to get results? I know we orthodontists all think we are geniuses and that everyone else is challenged but if we want to get great results we need to have an excellent relationship with our Invisalign technician. No matter what you think of the technician’s ability, being nice is ALWAYS better than being ugly and SHOUTING WITH CAP LOCKS!!

C’mon gang, we’re better than this. Take the high road, get to know your technician by name and call them by it, show compassion for your fellow human beings and be nice even when you’re frustrated. It’s the right thing to do and it’s the best way to get good results and great service.

Live Life Smiling

8 thoughts on “Be Nice & Get Better Results

  1. Amen!

    Imagine you are doing clinchecks. 1. If you do a perfect job, the case gets approved and you get zero feedback.
    2. If you do LESS THAN PERFECT, you are told what you did wrong.

    Could you work like that? I wouldn’t last a week.

    Thanks for this insight, Anil? I tell them jokes in spanish, ask about weather, etc. Be good to people!

  2. Anil,
    I agree whole-heartedly!
    Those techs in Costa Rica deserve our respect. They work hard to please us. I have often wondered if they get rewarded for a lower average number of revisions per case. I thank my tech for helping our patients look their best!

  3. Q: How do you know the name of your technician? I thought they were only “assigned” to you if you reach a certain threshold. Did you meet someone on a trip to Align’s Costa Rica location? Can you clarify?

    Also, while I agree with you from a human empathy perspective, do you actually get better clinical results from before you were “nice”. 😉

    Thanks for the wisdom, Anil.

  4. Hi Anil…Tremendous observation!

    When I read the article you have written, I am reminded of a very important book written way back in 1936 and still going strong..”How to Win Friends and Influence People”. Several of my colleagues make this book required reading for their people…here is an edited excerpt from Wikipedia about it. Enjoy!

    How to Win Friends and Influence People is one of the first best-selling self-help books ever published. Written by Dale Carnegie and first published in 1936, it has sold over 30 million copies world-wide, and went on to be named #19 on Time Magazine’s list of 100 most influential books in 2011.

    The original book contained sections providing colorful anecdotes and insightful wisdom. It gave instruction in handling people, winning friends, bringing people to your way of thinking, being a great leader, and navigating home life successfully. Carnegie combined age-old truisms with the emerging field of psychology to present a handbook in human relations which was interesting and accessible. Emphasizing the use of other’s egotistical tendencies to one’s advantage, Carnegie maintained that success could be found by charm, appreciation, and personality. In other words, being nice!

    This is a quick and easy read and emphasizes all the points made in the article above. Put simply, it is nice to be nice! Thanks for reminding us, Anil.

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